There are countless books, seminars, and consultants that offer the secrets to everlasting business success. After heeding their advice, perhaps you manage your time more efficiently, write a compelling pitch letter, or close a few more deals. But after a week or a month, you revert to your old bad habits and mediocre performance, until the next hot new program comes along. The only lasting way to enhance your productivity and growth is to focus on a handful of basic concepts and repeat them week after week—and teach your staff to do the same.This book shows how to tune up virtually every area of your business, systematically, with just a little disciplined focus. Spend an hour per week on each "impact area" of your business and you will be astonished at how much you can accomplish.
Anthony Heald 's pleasing voice and perfect diction are just the start of what he brings to this outstanding business lesson. Along with his obvious confidence at the microphone, his smart-aleck tone stands up well to the author's assertive writing and magnifies the impact of his ideas. The 12 strategies that anchor the lesson cover every possible aspect of major-league selling and marketing. Holmes offers sophisticated advice on such topics as to-do lists, creating superstar performers, leading proactively, high-impact marketing, staff meetings, handling interruptions, effective training, and, most critical, staying 100% disciplined and committed to important tasks and goals. This sophisticated guide emphasizes analytic thinking and careful strategies. Holmes is an original thinker, and his exercises have an energizing edge. T.W. Winner of AudioFile Earphones Award (c) AudioFile 2008, Portland, Maine
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